Sixty-six million years ago, an asteroid about ten kilometers wide was enveloped into the Earthly orbit. It crashed onto its surface, reigning terror on the reptiles that laid claim to the land, and changed the planet's terrain, life, and atmosphere for the indefinite future.
Four days ago, a girl with the head of a horse landed onstage in Downtown Los Angeles. Her name was HorsegiirL; she arrived by way of Berlin; she was at Naud Street playing Hayfever LA to save the residents of the area from the cataclysmic cultural disaster that is lethargy.
HorsegiirL—cult favorite DJ and internet phenom— went viral last year for single collabs with Berlin ghetto-tech star MCR-T “My Barn My Rules” and “My Little White Pony.” Since then, her commitment to the barnyard bit and her endearing internet dispatches have only augmented her popularity in the global techno scene.
The DJ arrives at an interesting point in digital culture. Though she’s distinctly of-the-time (her kinetic sets scratch the ADHD-riddled brain like playing Temple Run and Crossy Road and watching soap cutting-videos all at once), she’s curated an air of anonymity that feels rare for an era in which intimate glimpses of personality have become social capital. Aside from her inarguably catchy lyrics and frivolous musicianship, HorsegiirL has captured the rapturous attention of a global crowd of fans because, in the end, nobody is doing it like her.
Case and point: Saturday evening on Naud street. Preceded by DJs cherry lee, redliners, and ariel zetina, HorsegiirL played to an audience of thousands clad in barnyard gear, all toting carrots and inflatable ponies and all buoyed by the indomitable spirit of feeling in. If you’re in on HorsegiirL, whose trajectory upwards and outwards feels inevitable at this point, you’re certainly interesting enough to dance with, to scream alongside, to rub shoulders against, all facing a buzzy, high-impact stage.
HorsegiirL Saves Los Angeles. The World Next.