Renowned German luxury fashion house MCM has announced the launch of its latest fragrance offering, MCM CRUSH. The fragrant journey boasts an ethos of sophistication and rebellion, with the spirit of fearless forward-thinkers. Inspired by female friendships, MCM CRUSH pays homage to the charismatic and playfully energetic emotion that stems from women uplifting and support one another.

Crafted with responsibility and a vegan and cruelty-free formula, the fragrance is composed of over 66% biodegradable ingredients, crafted using green chemistry principles. MCM CRUSH is committed to sustainability as well as inspiring it. MCM CRUSH will be available in MCM boutiques, on mcmworldwide.com, and select retailers globally.