Prepare for a visual symphony of roaring engines and runway-ready looks as Tommy Hilfiger powers the fictional APXGP team in Apple Original Films' highly anticipated F1, hitting theaters globally on June 27, 2025. More than a partnership, this collaboration ignites a cultural phenomenon, seamlessly blending the allure of high fashion with the adrenaline of Formula 1™, forging a lifestyle defined by speed, sophistication, and refined style. Witness Brad Pitt's legendary comeback as Sonny Hayes and Damson Idris’s electrifying performance as Joshua Pierce, both draped in the unmistakable cool of Tommy Hilfiger.

Imagine the iconic red, white, and blue flag, not just on a polo shirt, but emblazoned on the sleek body of a cutting-edge F1 car. The Tommy Hilfiger logo will command the track, prominently featured on the APXGP car’s halo, front, and side, and adorning the drivers’ kits and team uniforms. This partnership transcends mere visibility, injecting the raw, visceral world of racing with the polished, aspirational aesthetic that Tommy Hilfiger has mastered. This collaboration is a testament to the brand's pioneering spirit, weaving its rich heritage in motorsports—from Team Lotus to Lewis Hamilton—into a thrilling new chapter.

Visionary director Joseph Kosinski, of "Top Gun: Maverick," will deliver a breathtaking cinematic spectacle. Produced by an all-star team including Jerry Bruckheimer and Lewis Hamilton, this film offers an immersive experience. Imagine a thrilling Grand Prix weekend filled with roaring engines and an exceptional cast that includes Kerry Condon, Tobias Menzies, Kim Bodnia, and Javier Bardem. In this high-speed drama, Sonny Hayes grapples with his inner demons while Joshua Pierce fights for his rightful place in the spotlight. As their stories unfold, the world watches closely, and both characters are impeccably dressed by Tommy Hilfiger.

Tommy Hilfiger’s involvement transcends mere sponsorship; it’s a cultural phenomenon. With global sales reaching a staggering $9 billion in 2023, the brand’s influence is undeniable. By reaching a wider audience, this partnership sets a new standard for the intersection of fashion and entertainment. It’s about translating the exhilaration of the racetrack into a lifestyle that resonates with millions. Experience more than simply wearing a name, embody the thrill of the race and the sophistication of timeless style.