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MCM | Spring Summer 24

Challenging Luxury in Milan

Written by

Annie Bush

Photographed by

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Styled by

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German fashion house MCM always keeps a keen eye towards the vast, rapidly changing horizon of luxury. As such, their new SS24 Collection, which debuted in Milan last weekend, is tailored towards a new generation of the splendorous – the collection, titled “Made For Movement,” is inspired by a recent upsurge in digital nomads who carve their own definitions of luxury in a world defined by tradition. Accessories within the collection focalize on practical purpose; MCM has re-imagined the classics by streamlining shapes, structures, and fabrics. Ready-to-wear portions of the collection focus on comfortable, travel-ready textures, which introduce a unique versatility to pieces that allows them to defy genre, intent, and expectation.

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MCM, Fashion, Annie Bush
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