The Spring Summer 2024 MCM campaign has just launched a campaign dedicated to the young style rebels everywhere. English model and actress Cara Delevingne and South Korean model Xu Meen are the newest faces to be a part of MCM’s universe. Set to put out an effortless and intentional campaign, highlighting the realms of the physical, virtual and cultural worlds. The campaign outfits capture the rule-breaking heritage and identity of the brand, promoting a fresh image through new faces.

Delevingne and Meen can be seen wearing the styles – blurred between leisure and workwear – featuring a tennis sling bag, elegant double breasted tuxedo jackets, and a range of footwear such as the Visetos Trainers and the new Laurel Flats.

The campaign is set to launch January 18th, 2024, following the release of the collection available now online and in stores.