Known for its oversized silhouettes and sportswear-inspired garments, Milli Point Two is anything but a traditional fashion brand. So when they opened their first flagship boutique in August, its location on Canon Drive—just blocks away from the Club Monaco's and Intermix's of Beverly Hills—it came as a surprise to many.

“Why Canon? We like being a bit provocative, and since Canon Drive never housed a fashion brand such as ours, being the home of the conventionally rich and elite, a visual representation we are not very close to, we wanted to create an interaction between the two into a fine blend of chaos and order so to speak,” Milli Point Two co-founder and designer Tomislav Trcak said.

In addition to carrying the brand’s latest collections, the boutique will also set the stage for the brand’s newly released, “Red Drop,” a collection of outerwear, pants and tops in a striking red palette inspired by the bold and dynamic spirit of Los Angeles. The “Red Drop” builds upon the brand's inaugural “Day One” collection, marking the vibrant evolution in Milli Point Two’s creative direction and highlighting the brand’s daring approach to design.

The boutique was designed to be versatile; both a space for events and social gatherings for the brand’s community as well as a private shopping experience for customers, in line with the brand’s appointment-only made-by-request sales model. 

“We are hoping to create a singular, inviting, yet exclusive space for everything connected to the brand, a lifeblood of sorts,” Milli Point Two co-founder and designer Anthea Bebek said. “It is a chance for our community not only to get to know us better, but to actively participate in our growth, almost hand-in-hand.”

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Photos By MILLI POINT TWO