In St. Mortiz on February 4th, guests gathered to watch the Moncler Grenoble F/W 2024 Collection in a fairytale-like atmosphere, situated in a forest where they took their seats after mingling in the nearby lodge. The Italian label’s assemblage embodies performance while integrating form and function.
The ethereal atmosphere of the show drew a dreamy light on the silhouettes of the models, as well as the curves of the runway; the looks paralleling the pale tones of the snow and ice featured on items such as sheepskin technical jackets and long, sweeping knit cardigans. The virgin wool and alpaca materials tie these looks together by embracing unexpected materials mixed with practicality, a direct ode to the long time identity and ethos of the brand.