At the intersection of movie-star glamor and European style, the Ralph Lauren Spring 2025 Purple Label Collection celebrates the heritage of Cannes and the French Riviera. The duality of the seaside city—tennis club by day and cocktail lounge by night—is mirrored in the spring menswear collection. For daytime: a capsule of Hollywood-inspired outfits for tennis, swimming and cricket. For nighttime: evening wear ranging from shantung shawl collars to utility-inspired dinner jackets. In an interplay of classic tonality and organic texture, the collection combines a palette of white, navy and tan, with natural fibers of cashmere, silk and linen.

The collection was presented at the Ralph Lauren Palazzo in Milan, Italy, with celebrities Usher, Colman Domingo, Chris Pine, John Legend and Chrissy Teigen in attendance.