Kendall Jenner embodies ease and optimism in Tommy Hilfiger’s new Spring 2024 campaign. In the spirit of springtime, photographer Renell Medrano’s images capture the warmth of friendship. Jenner poses alongside her friends Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. The close-knit group represents the youthful energy that informs Tommy’s newest line of preppy modern classics.

Kendall shares, “Tommy makes great classics, reimagined for today,” she says. “I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”

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This season, Hilfiger reinvigorates timeless essentials in his signature shades of red, white, and blue. Chinos, Oxford shirts, and trench coats are constructed with elevated fabrics and fresh silhouettes. The classic polo shirt is reworked into a sporty-chic polo dress, showcasing the style’s versatility and functionality. 

Tommy Hilfiger’s Spring 2024 collection will be available to purchase online and in stores worldwide throughout the season.