Succession star Kieran Culkin lounges in the familiar skyline of New York City in a new campaign for ZEGNA. With the release of the shoot, the star of the dysfunctional family TV drama is now an official ambassador for the luxury brand’s leisurewear shoe: Triple Stitch™. Culkin also becomes the latest addition to the ZEGNA’s “232 Community,” named after the 232 Road in Oasi Zegna natural territory—the home of ZEGNA’s values in the Italian Alps.
As a part of the Luxury Leisurewear Collection, the Triple Stitch™ was designed to combine practicality with traditional craftsmanship. The new style can be found in a range of different soft materials and colors corresponding to each season.
By appointing the Emmy and Golden Globe-nominated actor to front the campaign, they cement notions of modern leadership and success within the ZEGNA brand. Last night, Culkin wore ZEGNA to the Succession season four premiere, showing how the casual yet luxury shoe can be worn for any occasion.