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Alessandro Lamburghini, in the Spotlight
![Alt Text](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/73a03dd5-c79d-4930-9120-35989146e2a9/Screen+Shot+2022-08-24+at+10.40.07+PM.png) Questioning every tradition, finding logic behind centuries-old practices, defying the 'sayings of the old and wise,' and swimming against the flow. Gen Z is a generation like no other as they dare to 'question' and 'know.' All preceding generations have blindly followed the practices set by the ones before them. These people turn a blind eye to the obvious, stop themselves from questioning where necessary, and get on with the old practices without researching or understanding their foundation. Questioning and seeking understanding have long been frowned upon, which is why no one dared to step into the zone—until now. The Gen Z population is restless; there is no doubt about that. They are more interested in the whys, which leads them to dive deep into logic. These individuals adopt a practice only when they understand it completely. They do not turn a blind eye to the ages-old practices just because they have been followed for decades. Although this is a healthy practice, society's skepticism has led this generation to be referred to as the 'excuse makers,' 'careless,' 'disrespectful,' and 'impatient.' But a deeper understanding of their mindset will only make it crystal clear that this generation is not a trend follower but a trendsetter. They are innovators, intelligent, and molded to acquire success. Proving this notion right and the world's labels entirely wrong are people like Alessandro Lamburghini, an eCommerce leader, entrepreneur, author, and mentor. And he is just 25 years old. When talking about mentors, the image that one has is of an aged person with decades of experience and heaps of accolades under their belt. But Alessandro is changing the game by stepping into this sector at such a young age. It makes for a moment of silence for all those who associate Zoomers with negative labels. A Gen Zer Proving the World Wrong It is difficult for people who are associated with strong, negative labels to convince the world of their true potential and identity. These labels become a hindrance and massive obstacles between them and their life goals. But this was a story when the Zoomers were not leading the way. Despite being hit with all kinds of labels and discouraged by their closest family members, mentors, and counselors, these individuals are ready to take the world by storm. Billie Eilish, Greta Thunberg, Zendaya, and Malala Yousafzai are just a few names leading the world with their oozing potential and skilled personalities. From activism to entertainment, almost every sector is led by these individuals. Contributing to this is Alessandro Lamburghini. Born on June 11, 1997, in Rome, Alessandro is a young man with so much to offer to the world. Running his own eCommerce store from the time he graduated from high school, Alessandro has numerous achievements under his belt. Running an online business might look like an easy feat, but only those who have stepped into it know the horrors. Every day, a new online business or an eCommerce store emerges but only a few reach sustainability. While setting up an online venture may be slightly less stressful than laying the grounds for a brick-and-mortar business, it comes with its own challenges. One of the biggest challenges is the competitiveness of the online world. This is where Alessandro won the race by quickly identifying that social media is the key to success for online businesses. When setting up his business, he did his research and worked to establish his firm standing across various social media platforms, which contributed significantly to turning his store into a success. Coming to the Aid of the World While Alessandro is making sure to leave a mark everywhere he steps foot in building a legacy; he wants to help all those struggling to succeed in online businesses. There is no denying there; that the online business landscape is filled with opportunities, but these are visible only to those who ace the skills of navigating through the complex terrain. While deemed very simple, the online landscape is complex and requires robust strategies to navigate. Besides running an online business, Alessandro is also spreading awareness about the usage of social media in running a business. Through his company, he is helping both businesses and individuals succeed with top-notch social media marketing strategies. But this is not it. There is more as to how Alessandro is helping the world. The 10 Commandments to Succeed on Instagram, published on January 1 last year, followed by The Winning Mindset, published on April 18, are two famous publications serving as handbooks of success for the people. Both of these masterpieces were written and published by Alessandro. It is high time the world realizes and acknowledges the hard work and efforts of these young people who are achieving so much at such young ages. Yes, they are restless, but this leads them to find new and better ways to achieve things that the preceding generations spent years fighting for. Alessandro is just one example out of the many Gen Zers who are making significant contributions to this world, introducing to the world unforeseen and undiscovered horizons.