“You are what you wear." This quote is true in every sense of the word. Style sets the tone of your image and enables you to make a statement. It's not just about looking good; it's about being confident and sending a message to those around you. What better way to make a statement than with a collection of one-of-a-kind pieces? G|FASHION, a luxury brand specializing in bespoke clothing, has been helping its clientele do exactly that. In keeping up with their signature eclectic style, GFashion has just dropped their newest collection, The Buddha Collection. This new fashion-forward line is inspired by the Murals of Tibet and features many vibrant colors and intricate designs that are truly unique.
Tibetan murals have long been admired for their beauty and grandeur. They often depict scenes from Tibetan life or Buddhist beliefs. In this collection, GFashion’s expert designers and world-class artisans showcase the mastery of their craft by creating hand-painted silk and cashmere wool pieces with abstract illustrations that portray different aspects of Tibetan life. Inspired by the fascinating and ancient culture of one of the most remote places on earth, the Buddha Collection embodies spirituality through its motifs and rich hues to reflect enlightenment and the transformation from one state to another. The result is a collection featuring a range of different pieces with a unique design and style that is refined and timeless, yet modern and forward-thinking.
GFashion is known for its edgy and stylish clothing that helps its clientele stand out from the crowd. For them, it’s not just a simple case of designing a collection but also giving elegance and comfort to its wearer. The GFashion team strives for impeccable quality and elegant designs suitable for each season. Each unique collection is an exhibition of GFashion’s state-of-the-art craftsmanship, applied to innovative sartorial concepts. The GFashion universe represents an ever-growing union of acclaimed designers and world-class artisans with varying styles and levels of expertise. Every season, new emerging talent joins the GFashion roster — an unparalleled team of creative genius that will grow without limit.
Speaking to Kamel Debeche, GFashion’s Co-founder, the enterprise is rife with potential exploitation and innovation. “Fashion drives so much both consciously and subconsciously in this world that being able to have a space where new and established designers can be found through the industry of film, TV and Music is an amazing idea.” GFashion being worn by celebrities like singer and rapper Jhay Cortez, Jason Derulo, deAndre Hopkins and Manuel Turizo and TV personalities like P.K. Subban, ice hockey legend and current NHL Analyst on ESPN. “It can help dictate and push for elements that we find important at GFashion, such as sustainability in clothing, unique craftsmanship and expression. We’re big believers in our brand’s rebel spirit which is also, something that can be easily exemplified.”
Doaa Dashoush, CEO of GFashion added, “We are building GFashion to become a globally recognized luxury brand and finding new ways to market ourselves in the industry.” Movie or TV tie-ins could potentially be an avenue they delve into further in the future.
Unparalleled customer experience is the other thing that distinguishes GFashion from other luxury clothing brands in the world. As an online brand, the team understands the importance of a seamless user experience and satisfaction during shopping. GFashion’s clients achieve that through the company’s immersive digital platform that introduces a tactile retail experience to the virtual. “Content is king” is not just a saying at GFashion; it’s the first thing they offer prospective clients. The brand has a dedicated resources page on its e-commerce site where prospective clients can engage with editorial content about different designers and artisans as they shop. That way, the customer can envision the collection comprehensively, from its conception to exploration of the materials to the craftsmanship behind it. In short, the team ensures that clients have a three-dimensional insight into the details of the garments they like, which helps them make better purchasing decisions.
As the demand for online luxury brands specializing in high-quality clothing increases, GFashion is committed to providing excellent service regardless of the season. From dressing up for a party to dressing down for yoga, GFashion has collections for every day of the year and is still growing. The Buddha Collection is one of the many lines the team is unveiling, and like always, quality and comfort are guaranteed.
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