F  L  A  U  N  T

 Photo Credit: Tommy Nowles There must be something in the Florida water. Meet [ALX](https://www.instagram.com/soonalx/?hl=en), aka Alex Fike, who cut his teeth making music with his older brother Dominic Fike in their hometown of Naples, FL. The unconventional singer/songwriter holds nothing back when it comes to his talents, arriving with his own eccentric sound that challenges the stale pop mold with his anything goes attitude and playful demeanor. The smooth, sultry vocals from the self-declared “horny-pop” recording artist instantly reel you in, with lyrics inspired by his real-life experiences as an insouciant and raunchy Florida boy taking on LA’s music industry in his own way. ALX finds his balance in this crazy world, showcasing his out-of-this-world personality simultaneously with his undeniable pop bangers. Now, he returns to unleash the official music video for “Run Out,” while teasing the release of his forthcoming EP titled _Yes_ due out later this month_._ The 6-track project undoubtedly marries his love of high-gloss pop from the early 2000s with the grungy allure his fans crave. Speaking on the new project, ALX states, “I pretty much hate all these songs, but my label said to drop a project… so I said YES and now we’re here. I made this for pop music so that maybe it can push people’s boundaries and open their eyes and ears to better music and better songwriting. I want people to feel uncomfortable because this project is about breaking all the rules.”