Louis Vuitton’s Men’s Spring-Summer 2021 collection has taken up residence on Rodeo Drive. The Temporary Residency showcases the collection based on _The Adventures of Zoooom with Friends_, a crew of characters, conceptualized by Men’s Artistic Director Virgil Abloh, that represent inclusivity at the core of the House’s approach to Menswear.
Additionally, the Spring-Summer 2021 Men’s Collection focuses on upcycling, presenting new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks created during the lockdown using recycled material, and new looks created from existing ideas.
Having previously toured Shanghai, Tokyo and Miami, the Residency will open to the public on February 6th through the end of the month, featuring custom AR experiences: QR codes affixed to the façade will activate SnapChat filters, allowing guests to interact with the Zoooomies’ animated incarnations.
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