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Points | Juicy J Hopping On “Where It Hurts” Remix

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![](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/ffda14ff-783b-426a-8155-aa3efff7bce2/IMG_7918.jpg) [Points](https://www.instagram.com/igetpoints/) is a multi-hyphenate in the music industry, someone who’s proven his talents behind-the-scenes and is now bringing that same energy into his artistry. Real name Al Sherrod Lambert took on the moniker Points as an indicator for his success, always putting points up on the board in all that he does. Now riding the momentum of his debut EP, _Everything is Fcked_, Point came back even stronger with the official remix to his standout single [“Where It Hurts,” tapping the legendary Juicy J.](https://distrokid.com/hyperfollow/points2/where-it-hurts-feat-juicy-j-remix-2) The track was added to 30 Urban radio station across the United States, and serves as Points’ first radio and charting record. Additionally, he had the pleasure of working on 3 songs with the Isley Brothers, as well as landing a placement on _The Godfather of Harlem_ working alongside Swizz Beatz. Flaunt caught up with Points in downtown Los Angeles to discuss fatherhood, being the “realist in the room,” getting Juicy J on the “Where It Hurts” remix, new singles on the horizon, his project _Everything is Fcked,_ collaborating with Afro B, his fashion sense, goals, and more!  **How've you been** [**since the last time we chatted**](https://allhiphop.com/features/points-stepping-into-the-limelight-as-his-own-artist/)**?** I've been really good, I have no complaints. It’s been a dope time, got a lot of new shit going on. I became a father, that was right before I dropped my single “On Me.” **How old is your daughter now?** She's 18 months. She was born in May of 2020.  **How's fatherhood changed your perspective?** Man, she's taught me as much as I've taught her. It's given me more patience, more things to laugh at, more things to smile at. Especially during this time period, the world’s been so crazy. Having her has brought a balance to it.  **How's it been creatively with the music?** She's my best A&R. She's only going to dance to something that she likes. The other day I was playing some other rap shit in the car, not going to say no names who it was, she started screaming. “Ah! Ah!” I'm like “what's going on?” Then I changed it and she stopped. **What makes you "the realest in the room"? I read your IG bio.** I'm the realest in the room because I'm 100% authentically myself, for whatever that means. That might be better for some people, for others it might be worse. You'll always get me, what I'm feeling at that moment or time. I like to think I'm the realest in most of these rooms out here in Hollywood because I don't act differently depending on who's there. I'm not a "who's over there?" type person. I'm not asking you before I pull up what's going on so I make sure it's the right thing to be at at the right time, I don't move like that. I keep everything real humble and just real. **Where you always like that, even starting out?** I was always this type of person. A part of me feels like, "Damn, maybe my career would be different or bigger than what it is if I was a little more social and in everybody's face,” but that's not who I am. I'm only going to vibe with the people I really vibe with. Mad people have too many brothers and sisters out here: “bro, sis, cuz.” Nah. If I say something like that, I have to really mean it. I've always been that way.  **What’d that mean to get Juicy J on the "When It Hurts" remix"?** That really happened because of Bone Collector. He came through the studio maybe a year before I did the record, and brought me a bunch of beats. We started a record and I never finished it, it was just melodies. 6 or 7 months later, I randomly stumbled across it in my Pro Tools. I’m like “what is this?” I click on it. I’m hearing the melody like "Yo this shit’s hard." So I changed the melody, started a different record. My boy came in with me, and we put it together.  At the time, I didn't even know it was Juicy's beat. I’m not going to lie. I heard the “what Juicy say?!” I never really paid attention to what they were saying until I was in the studio. After we’d already finished the record, I’m like "What is this?" They’re like "N\*gga, that's Juicy J's tag!" I asked, "Why is Juicy J's tag on the beat?" So I called Bone Collector and said "Yo, I did a song to that beat you left at my studio. I'ma send it to you." I send it to him, he’s like “this is fire.” I’m like "What does Juicy J have to do with the record?" He said, "I co-produced it with him." I’m like damn. Bone Collector, he knows we’re friends. They’re like, "This shit hard, let's do it for the love." We did that. After that, I said “shit, well let me pay for a feature. He’s like “okay cool.  **What was your reaction when you heard the verse back?** I thought that shit was fire. He sent me a Voice Memo. He did a Voice Note and he sent it to me for me to hear it. When I got it I thought “this shit hard.” The whole process was literally 3 days, but then I sat on it for 6 months.  **Why?** I wanted the timing to be right, I wanted it to be summertime. I thought it was a summertime record so I sat on it for 6 months, and finally released it in August. During that time too, we weren't in the clubs. It was dead out here really. Shit, let me wait until everybody starts partying again and it feels like we're getting back to normal to drop the record. It's been going good.  **How does it feel to have it going up on radio and charts?** It's dope. I was talking to my boy earlier, telling him "I don't think it's really connected with me that people we don't know fuck with the song." When you're an up-and-coming artist, usually it'll be your friends, your boys, your family. They gon’ fuck with it. I got a hundred spins in LA, I know who's playing that. My girl done played it at least 50 times. But to have hundreds of thousands of spins and mad Shazams, people are finding you on social media, it's different. It’s didn’t hit me that I'm catching people's ear yet. Hopefully with the next couple records, we keep it up and keep building on the momentum.  **What are your next couple records?** Man, I'm in between 3 joints right now. I can't make up my mind, but I think it's going to end up being this record called "The First Time.” Either that or a song called "OMM," or this record called "Drama.”  **What does OMM stand for?** OMM stands for "on my mind.” It's more for the cuffing season, for the ladies. Let them know I'm thinking about them, you gotta do that. **Why'd you call your EP, _Everything is Fcked_?** Because damn, that's how I felt when I was making it. I made the project at the beginning of the pandemic, shit was crazy. Everything shutting down, wasn't no toilet paper. N\*ggas was going wild, it was some movie shit for sure. Then summertime hit, everybody was marching. A whole brunch of shit going on. Trump was running for President again against Biden. It seemed like no matter who won, everything was fucked.  We're kind of getting out of it now, but I don't even really know. We’re on edge, a lot of shit is on edge. Everything was fucked. The point of me saying that wasn't to be down about it, more so saying if everything is fucked, then you might as well do you. That was my feeling as a songwriter/producer getting into my own music. If everything is fucked, I might as well go get my money. Just go out here and fucking go for it, give your all to it. Enjoy yourself and let the chips fall where they may because shit, it's all fucked anyway.  **You have a song called "Dave Chapelle", what do you like about him?** I like Dave Chapelle because he's a fucking genius. He's one of the best storytellers. I feel like I'm one of the best storytellers too. If you really sit and listen to the records, it takes you through a story. A lot of them are things I lived, things my family has lived, people on block have lived. I'm telling stories. That's why my caption on Instagram is "Motivational Speaker,” I tell stories and I speak to people.  The record "Dave Chapelle" was some funny shit. I was saying some real shit but at one of the parts, I was making fun of the haters. I'm rich and black like Dave Chapelle. I get to sit back here and laugh at y'all and make fun of yall, but also say some real shit. So crazy because on Spotify after that song came out, I started getting mad connections to comedians on my page. Hopefully he hears it one day, I feel like he'll fuck with it. **Talk about making music with Ron Isley and Swizz Beatz.**  That was dope! Mr. Isley sent over this record. I've been working with the Isley Brothers, we did 3 records. This producer Eric Hudson brought me in, which is dope. It’s a full circle moment because I started with Eric Hudson in 2010, the first producer I worked with in the music industry. Now 10 to 11 years later, we back working again. He brought me in on the Isley Brothers thing. He sent me this record which I wrote for Ron. It has a dope feature on it, y'all will be hearing that soon. Their album is coming out soon.  After that, Mr. Isley said "I really like your writing, you’re really really dope. I'll be calling you for more stuff." He got this beat from Swizz Beatz, and he called me. He said “I want you to try to write something to this record, let me know.” He put me on the phone with Swizz, they told me what they wanted. 10 to 15 minutes, I had the song. **Did you know it was for _Godfather of Harlem_?** Yeah. They told me the scene it was going to be in, I’m like “oh I get it.” I used Bumpy Johnson from the show as the guide, but also Ron Isley as a guide. My grandfather as a guide, really what I want to be able to say when I get to my older age as a guide. I was able to speak from that standpoint so the words came easy. 10 to 15 minutes, that as it. Sent back to them, they said "We love it.” The rest is history. **You worked on 3 songs for their new project, how was that?** Man, they have some dope features. Mr. Isley’s doing a bunch of features. I'm not sure if I'm at liberty to say who they are yet, but they feel good. The records really feel good. We're talking about Ron Isley, his voice is one of the most iconic voices in R&B and soul music. Being able to work with them, they've been doing it since the 40's. To work with him and his brother who wrote amazing songs like "Footsteps in the Dark,” have him tell me that he felt like I'm one of them ones and what I have is special, you really can't tell me shit now. The Isley Brothers done told me that I’m that n\*gga.  **Are you producing and writing with them?** Nah, just writing.  **Talk about flipping between producing, writing, and making your own music.**  Honestly, I dabble in production. That "OMM" record, I co-produced it with this dude named Legion. Shout out Legion. I dabble back and forth with production, but I mostly songwrite. It's easy to me. It's a form of expression and creativity that I've been doing since I was a kid, so I don't really see the difference. I want to learn the programs better so I can really get into it. I'm telling you, I'm gonna be on their ass if I get this production. It’ll be crazy.b If I really get back into it and lock in, I'ma be cranking out some dope shit.  **How was it working with Afro B?** Afro B’s dope as fuck. He came in, I had started a record. I was working with this producer named Andre Harris. If you don't know who Andre Harris is, you gotta find out. He’s worked with everybody from Floetry to Jill Scott, so talented. I like to call him the godfather of neo-soul. He's a part of every big neo-soul song there could possibly be. He did "Butterflies" for Michael Jackson, he’s the real deal.  He did this Afrobeat type of record. I started it with James who I collaborate with a lot, so we had the skeleton already there. The hook and all that. Afro B came in, he wanted to change around the words and do new verses. That vibe was dope. We had the liquor that day and the hookah, it was a real cool vibe. It felt like we were at the lounge already, he came in and added his sauce to the shit. **How would you describe your fashion sense?** My fashion sense is a lot like my music. It depends on the day, what you might get from me. I dress for how I feel at that time. I might throw it on, I might want to be relaxed. It's always going to be something noteworthy. You see what I got on, “alright that n\*gga got the drip a little bit, I see what he’s doing.” I'm heavy into street fashion. I'm not a hypebeast by any means, but I got a couple of pieces. I don't think I need a stylist, maybe to embellish. If I get a stylist, it's because I want to see something that I wasn't gonna think about. But for the most part, I think I do pretty well for myself. You can go to my instagram page and check. Send it in the DM though, don’t hit me in the comments like “yo that shit whack.” Send it to the DM. I dress for the feeling. I don't really worry about what somebody’s gonna think about what I got on.  **What are some goals you have for yourself?** Yeah, I'm about to definitely get on somebody's tour, to get out there in front of people. I still believe that seeing the people and people seeing you is the best way to build a real fanbase. So that's my goal for next year, to definitely be coming to a city near you. **Have you done any shows?** I did a show back in the summertime, some cool shit out here in LA. I'm doing something during Art Basel in Miami for sure. We're gonna keep it moving in that way. I'm taking my time with it, I aint really rushing it. When I do shit, I like shit to be right. I want the show to be right. I like doing shit with live bands, so that's it. But I will pull up anywhere and get on the mic though. **Any collabs you're excited about?** Man, I got some shit in the works. I'm in this weird space where I can't say the shit that I want to say because we’re waiting for the files to come back. There are a couple cool collabs coming. I'm working with a bunch of new producers, which is dope. A lot of my production before was from producers who aren't really that known. Before this record came out — it's crazy how people you know gotta see you doing something first before they now say, "Alright, I'll take you seriously now on the artist tip.”  Especially if you've been doing music before, now it’s "Oh you an artist? Let me sit back, wait and see what happens." You prove yourself and now they want to work with you. I'm getting production from some of the top people out here. As far as working with other artists, I got a couple things in the works, but I'm not too concerned with that. I'm not a person that feels like I need to get cosigned. Whatever you get from me is going to be quality. Whether it has another name attached to it or not, it's going to be some shit you can rock with. That slaps.