Fame and fortune are some of the considerable benefits of being a successful entertainer. However, becoming and remaining famous is never easy. This is partly because the music and entertainment industries heavily rely on numbers, and as a celebrity, digital marketing is essential to increase your audience and your fame. To help a client better understand how to build a solid online brand, digital marketing specialist Ramneek Sidhu shares some valuable tips and lessons he has learned over the years.
Ramneek Sidhu is a digital entrepreneur from Mohali, India and the founder of UAE's leading digital marketing company, Digital Kings. Together with his team, he is helping his clients manage their audiences and grow their venture by showing them how to leverage social media and increase their engagement.
Ramneek explains that your brand says a lot about you. He notes your image in front of the public is directly related to your success, and to reach the top, it all starts with you building your brand. This means knowing and understanding your target audience and what kind of content they are most likely to prefer.
Social media has permeated every aspect of our lives, and with over four billion active users on the various online platforms, it has become an essential tool for success, says Ramneek. He has worked with a lot of well-known celebrities around the world, assisting them to increase their digital presence and promoting their content from movies to songs and merchandise.
Having been in the digital space for a long time, he is leveraging his skills to help his clients grow their social media accounts, and boost their brand awareness. Ramneek Sidhu has developed his own approach, including his set of solutions developed by extensive market research and reading the consumers' minds. This helps him attract the right people and drive engagement to his clients' social accounts while boosting brand awareness.
He is also teaching his clients the importance of consistency in their social media posting and brand story. Celebrities tend to use various online platforms, from Instagram to Twitter and Facebook, among others. Ramneek explains that as the audience for each of these platforms is different, and consistency in your brand story helps ensure that all are on the same page and aware of your upcoming projects. It also helps the audience to form a special bond with you and encourages them to engage with your content, says Ramneek.
It can be challenging to cement your place in an ever-changing market where new trends are constantly popping up. However, that did not stop Ramneek from reaching the top. Now at the age of 26, Ramneek has been in the digital space for over six years building his brand. He says one of the things that has helped him is keeping up with the trends.
Even though he has attained great success, Ramneek Sidhu is still hustling every day to learn new things and expand his knowledge. He says his goal in the coming years is to help more brands find their way in the industry and assist them in growing their venture.
