Even if you didn’t catch the Super Bowl last weekend, you probably heard plenty of chatter about the ads afterwards. One clip in particular emerged as one of the most polarizing and talked about of the big game, featuring the CEO of Oatly seated behind a keyboard in the middle of an oat field belting out “Wow No Cow!”—the catchy earworm of a jingle he had composed for the oat milk company which was founded more than 20 years ago. The spot was produced for less than the catering budget of a typical Super Bowl ad a few years ago in Sweden, where the company is headquartered. The song and commercial were subsequently banned there after a lawsuit by the Swedish dairy lobby.
Now less than a week after its US debut, “Wow No Cow” is getting the remix treatment by dozens of indie artists, out-of-work roadies and touring musicians, commissioned by Oatly to reimagine the song. The tracks have been compiled into an album for sale on [Bandcamp](https://oatly.bandcamp.com/album/wow-no-cow) that benefits the National Independent Venue Association (NIVA), an organization that came together during the pandemic to preserve and nurture the ecosystem of independent venues and promoters devastated by months of no live performances.
The 60 tracks on the Wow No Cow compilation—all banned in Sweden, btw—represent nearly every genre of music: from hip hop to yacht rock to lo-fi and chillwave to Americana and country to Scottish fiddle and Chinese traditional. There’s even a [sea shanty](https://www.youtube.com/watch?v=UUstetf0-Ns) version.
Here are our 5 favorite takes:
[**Charlie Curtis-Beard**](https://oatly.bandcamp.com/track/charlie-curtis-beard-wow-no-cow) **- Hip Hop**
This Los Angeles-based rapper is having early viral success with his bright, upbeat version.
[**Ivy Sole**](https://oatly.bandcamp.com/track/ivy-sole-wow-no-cow-ivy-sole-mix)
This Philly R&B and hip hop artist smooths out all the rough edges on this mellow take.
[**Trackstar the DJ**](https://oatly.bandcamp.com/track/trackstar-the-dj-wow-no-cow-trackstar-remix)
The tour DJ for Run the Jewels slows it down and adds beats to this chill take.
[**Maddie Jay**](https://oatly.bandcamp.com/track/maddie-jay-wow-no-cow-maddie-jay-remix) **- lo-fi pop**
Los Angeles-based, British Columbia-native Maddie Jay spent years as a “hired gun” touring bassist and now writes, records and produces all her own music on her laptop, like this Mac Demaraco-esque jam.
[**Peelander Z**](https://oatly.bandcamp.com/track/peelander-z-wow-no-cow-yellow-ver-wav) **- Japanese Punk Version**
This Japanese Action Comic Punk Band based in NYC re-recorded the song, keeping the lyrics and adding its own melody.
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