CAMPBELL & KRAMER, already known for stylish sustainability and cult-favorite pieces’ latest release, the Thalia Collection, marks the brand’s first-ever core line of basics, blending timeless design with effortless California cool. Inspired by sunlit afternoons at Laguna Beach’s iconic Thalia Beach, the collection offers a fresh take on essentials that perfectly encapsulate the easygoing yet chic vibe of the West Coast.

The Thalia Collection is CAMPBELL & KRAMER’s love letter to California’s casual yet vibrant lifestyle. Each piece is designed with comfort and style in mind, featuring versatile staples made from deadstock fabric—primarily cotton and lace—helping to reduce waste while bringing something fresh to everyday wardrobes. The collection comes in a range of colors that pay homage to laid-back beach days and classic California sunsets, including cherry red, midnight black, and playful polka dot patterns in both red and black-and-white combinations.

This collection is also refreshingly accessible, with pieces priced between $70 and $150, making it an ideal pick for anyone looking to embrace laid-back, stylish comfort this holiday season.

CAMPBELL & KRAMER’s fan base already includes high-profile “It Girls” like Emily Ratajkowski, Alix Earle, and Olivia Jade, who have been seen sporting the brand’s unique pieces. With the Thalia Collection, CAMPBELL & KRAMER solidifies its position as a go-to label for modern, conscious shoppers who value quality, style, and sustainability in equal measure. Designed to become wardrobe staples, these new essentials are created to stand the test of time, letting wearers tap into the casual Pacific spirit every day.

Behind this stylish collection are founders Presley Campbell and Alden Kramer, who met while studying at UCLA. Their journey from dorm room dreamers to brand founders is a testament to their passion for sustainable fashion and their dedication to creating pieces that are as beautiful as they are responsible. Their coastal roots shine through in CAMPBELL & KRAMER’s design philosophy, which prioritizes conscious consumption, community, and environmental care. Each garment is crafted in small batches in Los Angeles, underscoring the brand’s commitment to quality, community, and the mindful use of resources.

The Thalia Collection is more than just clothing; it’s a celebration of relaxed, timeless style that speaks to the California lifestyle at its finest. With pieces designed to last, CAMPBELL & KRAMER continues to bring authenticity and purpose to fashion, one thoughtfully-made piece at a time.