Alo Yoga, the premier lifestyle brand known for the conscious blend of fashion, performance, and mindfulness, is thrilled to announce Jin of the acclaimed pop group BTS as its new Global Ambassador. This partnership goes alongside the upcoming launch of Alo Yoga’s first flagship store in Dosan Park, South Korea, set to open in early 2025.

Jin, admired for his artistry and worldwide influence, perfectly embodies Alo Yoga’s values of mindfulness, balance, and self-love. Jin’s favorite Alo pieces highlight his love for comfort and versatility; the Make Waves Hoodie and Make Waves Sweatpant for lounging or warming up, the Double Take Short Sleeve for easy wear, and the Alo Runner for sleek everyday comfort.

Jin shares, "What I really like about Alo Yoga is how they effortlessly combine comfort, style, and purpose while also emphasizing both physical and mental well-being, which is something I deeply value. Their approach to mindful movement really resonates with me—it's not just about what you wear, but how it makes you feel and encourages you to be present. Alo creates pieces that allow me to move freely, whether I’m working out, rehearsing, or just relaxing, and their studio-to-street designs make it easy to transition between different parts of my day."

Along with the importance of this new partnership; the Seoul location is a huge turning point for Alo. The new space is no simple casual storefront, the luxurious flagship inhabits a six-story 6,000 square-foot building designed with the brand's simplistic modern aesthetic. Including beautiful wood floors, cute sunken gardens, and a rooftop terrace.​ Creating an upscale shopping atmosphere customers will not be able to forget. The flagship will have all of its collections available from wellness to activewear, so customers can explore Alo’s complete range. This store will represent bringing the Alo experience to a whole new community in South Korea. The store will serve as a hub for the Alo community, where mindful movement, fashion, and wellness intersect.