Late summers in Aspen, along the vast horizon of mountains, the annual Aspen ArtWeek begins. It is a spectacle, a gala, a celebration of contemporary art and culture. In the charming red-brick Hotel Jerome, The Aspen Art Fair set the tone for a week entirely immersed in art. It was a memorable success, drawing over 3,000 collectors, art lovers, visitors and members of the Aspen community. 

Founded by art-world leaders Becca Hoffman and Bob Chase, The Aspen Art Fair is rooted in a shared devotion to a life of art. The fair is a new event that aims to unite a network of artists, art collectors, dealers, and enthusiasts in a beautiful space. That is exactly what Hoffman and Chase achieved. Over 30 international art dealers, including Perrotin and Southern Guild, displayed their collections in the classic, Michelin Key awarded atmosphere of the Hotel Jerome.  

Hoffman says “Our goal is to create a unique experience that celebrates both contemporary art and the breathtaking natural beauty of the region. We believe this event will not only enrich the cultural landscape of Aspen but also foster meaningful connections within the global art community.”

Rich with vibrant activities, the fair included artist residences, prizes, curated projects, a speaker series, cocktail receptions, home tours, screenings and guided hikes. The artist residencies included the multidisciplinary work of Evan Hecox, the jewelry of Crystalle Lacouture, and the vision of artist / activist Zanele Muholi. 

Curating a space where art is recognized and awarded, The Aspen Art Fair Art prize Program partnered with the Anderson Ranch Arts Center, The Pardon Collection, and the Buckhorn Public Arts. Masako Miki was the winner of The Anderson Ranch Visiting Artist Prize, Andy Millner was the winner of The Buckhorn Public Arts Award, and Bethany Collins was awarded The Pardon Prize.

The Aspen Art Fair is crafting the way we look at, speak about, and interact with art. The fair has truly embedded itself as a significant contributor of Aspen art culture, from hosting film screenings at local theaters and commissioning murals for local artists. 

“It’s time for something new, something different,” says Hoffman, “something more bespoke and tailor-made for the local and regional community with a voice and footprint in the broader global arts and culture landscape.”

‍