Set against the breathtaking Swiss Bürgenstock peaks, luxury watch manufacturer Audemars Piguet and dance music collective Keinemusik presented an evening celebration of electronic music. As part of Audemars Piguet’s APxMusic program, the concert collaboration was both a demonstration of the brand’s commitment to music and of its endeavor into further musical exploration.
Enveloped in a misty sunset, fans danced to an electronic rhythm, while a fleet of drones arranged in a cloudy peace sign—the Keinemusik logo—glistened overhead. As the drones morphed into the letters AP—representing the Audemars Piguet brand—a distant lightshow of flares attached to the hovering robots rained down on the lake below.
The concert collaboration, immersive in both its visuals and in its sound, featured artists Rampa, &ME and Adam Port—the core members of the Keinemusik collective—who, in collaboration with South African artist DJ Waffles, awed and surprised the audience with a transcendent set list and a brand-new track. In the concert’s aftermath—as Keinemusik resumed its international tour—an additional video series, exploring the creative conceptualization behind the collaboration, was also released.