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Balenciaga | Reveling In The Bel Air Bag Campaign

A Polished Tribute to LA’s Practical Side

Written by

Lily Brown

Photographed by

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Styled by

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Captured by the photographer Mario Sorrenti, Balenciaga debuts the latest chapter in their campaign: the Bel Air Bag — a piece that channels the polished cool of its namesake Los Angeles enclave. Front and center, style icons such as supermodel Kate Moss, K-pop sensation Juyeon, and runway dynamo Kit Butler each give the minimalist Bel Air bag their unique spin, showcasing how effortlessly it adapts to any look.

Made to stand the test of time, the Bel Air bag is a future heirloom with its velvety matte calfskin finish and ultra-soft Nappa leather lining. Its spacious main compartment, expandable with side snaps, balances practicality with a lush finish. Available in small, medium, and extra-large, the Bel Air features signature turn-lock closures paired with sleek leather belts, offering versatility and an understated touch of luxury to its iconic silhouette.

Photos courtesy of Balenciaga.

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FLAUNT Magazine, Balenciaga, The Bel Air Bag Campaign, Lily Brown
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