BAGGU and New York label Collina Strada have teamed up to release their ever-imaginative collection of bags and accessories that create the perfect balance of whimsical and function-forward designs. The collection includes shoulder bags, totes, picnic blankets, as well as a pop-up tent, and a towel. Of course, the collection's starring centerpiece is undoubtedly the horse bag––a perfectly humorous bag shaped like a miniature horse. 

The level of excitement around the collaboration has reached a fever pitch, and it's easy to understand why. Since 2008, Collina Strada has been a platform for climate and social awareness, using the power of self-expression as the central pillar of change. Hillary Taymour, the designer of Collina Strada, describes the essence of the playful partnership by saying, “Our partnership with BAGGU is built on a shared belief that sustainability and self-expression need to be at the forefront of product design.” The marriage between the adored brands perfectly coincides with BAGGU’s commitment to eco-friendly conservation practices without sacrificing style. 

Drawing directly from Collina Strada’s original print archives, the 18-piece collection is ornamented with kaleidoscopic chrysanthemums, AI-enhanced plaids, and other genre-defying design elements. As far as collaborations go, this one definitely promises to turn heads. 

The BAGGU x Collina Strada collection is available now online at baggu.com and in stores.

Photographed by Bobby Doherty