Distinguished luxury eyewear brand DITA has recently come together with rapper and hip-hop star, NLE Choppa, to release their limited edition Choppa frames.
These bold new frames come in a dark sage color with a marble like texture, sporting a gold detailing on the sides. With only 350 pairs available, the new frames are sure to be of high demand among fashion enthusiasts as well as NLE Choppa fans. 250 of the 350 pairs come with black flash lenses, while the remaining 100 come with violet – the two shades coming together to represent Choppa’s signature colors and can be found on DITA’s website.
Following the launch of DITA’s newest flagship store in Amsterdam back in July of this year – the brand’s largest store to date – DITA continues to solidify its place as a trailblazer in the realm of luxury eyewear with this most recent collaboration. DITA’s Amsterdam flagship can be found on Dutch Pieter Cornelisz Hooftstraat, which is highly regarded as one of Europe’s most exclusive retail locations.
Much like the eyewear brand’s partnership with NLE Choppa, the opening of their newest location was a strategic decision meant to further the brand’s incessant pursuit of excellence through its creative collaborations. With a commitment to fine tuned design and style with a unique spin, DITA’s partnerships – whether that be with their US and Japan based artisans or with hip-hop sensations such as Choppa himself – work to capture these values which their label holds true.