Falconeri’s Autumn-Winter 2024 campaign, Born From Nature, reimagines luxury by tracing cashmere back to its purest roots. Crafted from premium, ethically-sourced cashmere, each piece originates in Mongolia's rugged, breathtaking landscapes, promising unmatched comfort and warmth. This campaign unfolds across scenic terrain, stretching from Mongolia's untamed expanses to Italy’s serene Lake Garda, following four friends on a journey to uncover the unique character and benefits of Falconeri’s cashmere.

More than a campaign, Born From Nature celebrates the inherent beauty of the FW24 cashmere collection, designed to echo nature’s elegance in every fiber. Falconeri’s cashmere is especially soft, delivering both a luxurious feel and impressive durability. With its lightness and thermoregulating abilities, this cashmere seamlessly adapts across seasons, perfect for chilly autumn nights or winter’s harsh cold. And the color scheme of the collection mirrors the earth's timeless shades, from fresh neutrals like stone and dark stone to classic tones like rum and bow white, along with a refined spectrum of grays, from ash to pearl.

Beyond aesthetics, Falconeri’s pieces embody functionality, softness, and timeless style, making them essential for those who seek both elegance and versatility. Highlights within this new collection include ribbed turtlenecks and the season’s reinterpretation of the iconic reversible down vest in Tricot cashmere, alongside basics refreshed with innovative finishes. From cozy hoodies to ribbed and cable-knit tracksuits, Falconeri offers a “comfy-chic” approach to sustainable luxury, perfect for any occasion. Falconeri is swiftly winning over Hollywood’s elite — celebrities like Angelina Jolie, Ashley Park, Gwyneth Paltrow, Patrick Dempsey, Rosie Huntington-Whiteley, Sharon Stone, and Stefano Accorsi are all gravitating to its luxurious pieces for a cozy night in to chic evenings out.

Photos courtesy of Falconeri.