Runway-ready mannequins mingle over red sand piles behind the concrete walls of The Webster Los Angeles where Ferragamo is hosting an immersive installation. The Italian fashion brand has taken over the space to celebrate creative director Maximilian Davis’ debut runway collection for Spring/Summer 2023, calling upon their foundations of Hollywood glamor and modern maximalism. 

The Webster has become known for its exclusive collaborations, giving designers the space to explore where clothing meets architecture. For an established brand like Ferragamo interested in experimenting with how people experience fashion–it is the ideal setting. “The collection will be a welcomed addition to our curation, bringing an image of sophistication, vibrancy, and a hint of maximalism," said Laure Hériard Dubreuil, founder and CEO of The Webster.

Among the mannequins, the curated atmosphere also includes a shopable pop-up and customized windows, showing a white-to-red degradé set that nods to the artist Rachel Harrison’s Sunset Series (one of Davis’ inspirations for the collection). 

To commence the celebratory occasion, Ferragamo invited Hollywood guests to the space for an Italian-style cocktail party on it’s opening night on March 11th. The immersive experience is on view now through March 27th.