That’s amore. And that’s amore. And that’s amore. The new GENNY collection, infused with its signature Italian chic look, will have you falling in love again and again with their new Spring/Summer 2023 collection. The fierce look of beauty icon Anne Vyalitsyna infuses the line with her spirit. Working with photographer Giampaolo Sgura and stylist Alex White, Vyalitsyna weaves a story of the woman in GENNY who embodies powerful and refined femininity.

The collection champions contemporary beauty with fine fabrics, impeccable lines, and refined details. Moving through the series, you can not resist seeing yourself in these gorgeously inspired and tailored pieces. The campaign marries a black and white color scheme with color in its series of high impact images. The fluid silhouettes in this nearly cinematic narrative are the essence of GENNY: breezy, chic and sure. 

Picture yourself gliding down a pensione staircase in a long white dress or flirting over a bowl of cacio e pepe in a metallic two piece. Creative director Sara Cavazza Facchini imagines the woman wearing the SS24 GENNY collection to be sensual, powerful and cosmopolitan - and for her to be that every day.