The new SS24 Men's Runway collection from Loewe skillfully transforms simplicity into complexity through elongation, expressive gestures, and innovative fabric choices. Blazers, coats, banker shirts, knitted polos, twin-sets, argyle knits, jeans, and chinos make up the diverse range of garments. What may seem plain at first glance defies expectations as it twists and contorts. Crystals cascade over entire surfaces, resembling filters or meticulously crafted stripes and pinstripes. Artful cuts reshape the body into architectural forms. Shoes seamlessly merge with trousers, creating an illusion of fabric emerging from the ground.

As always, the iconic brand thrives on the element of surprise, transforming the ordinary into extraordinary. Enormous fabric patches resembling swatches, complete with pins. Accessories taking on the role of garments. A brocade top adorned with a crystal hummingbird and sunglasses embellished with sparkling crystals. An intellectual mix of gentle pastels, deep blues, timeless black, and versatile khakis complete the SS24 Men’s Runway Collection.