Bringing together both vision and purpose is independent brand consultancy Maison Bose, promising an intersection between artistry and its wearer as it meticulously tailors each creation to harmonize with the unique essence of the celebrity. In a harmonious collaboration with Guarav Gupta, Maison Bose embarked on a journey of transformation; shaping the iconic looks of acclaimed figures like Mindy Kaling at the prestigious MET Gala, as well as adorning Samantha Barry in the exquisite attire of Atelier Haute Couture. 

The dedication to precision enables the consultancy to elevate the presence of its wearer, infusing each venture with an exclusive sense of authenticity and allure in each endeavor. At the inception of Maison Bose sits Hema Bose; where her passion for painting and artistry seamlessly transitioned into a deep affection for the industry she embraces. Having worked alongside Alexander McQueen, she cultivated invaluable expertise, further inspiring her to pursue collaborations amongst various fashion houses as well as pursue a Master’s degree in International Business. 

FLAUNT joined Hema in a discussion about the innovative direction that shaped the MET Gala's creative narrative, while also exploring the depths of her own artistic prowess.

This year’s Met Gala theme was “Sleeping Beauties: Reawakening Fashion,” What was the creative process that went into pairing each of your clients, namely Mindy Kaling, Elaine Welteroth, and Samantha Barry, with designers that would fit their persona? 

The theme for the Met Gala exhibit was undeniably captivating, as it breathed life into history through meticulously curated designs and archival pieces. The MET museum's ingenious use of multi-sensory objectives transformed the exhibit into a living, breathing work of art. When collaborating with my clients, we were deeply immersed in the night's dress code, inspired by JG Ballard's evocative narrative, "The Garden of Time." Taking the time to delve into Ballard's tale allowed us to infuse each client's ensemble with layers of meaning and purpose. Understanding the essence of the narrative, we meticulously curated designs that not only resonated with the theme but also celebrated the individuality of each wearer. Additionally, we paid close attention to the trajectory of the designers' journeys, recognizing the significance of their collaboration with our clients. It was imperative to consider not only where the designers stood in their evolution but also what lay ahead for them. By aligning our clients with designers who shared their vision and values, we aimed to craft narratives that would resonate deeply with audiences, defining not only their style but also their enduring legacy in the world of fashion. 

For Mindy Kaling, a powerhouse figure with a rich Indian heritage, the choice of Gaurav Gupta was not only a nod to her roots but also a deliberate statement celebrating cultural diversity on fashion's grandest stage. Mindy became a living embodiment of the fusion between tradition and contemporary elegance, resonating deeply with audiences worldwide. 

Jean Louis Sabaji's floral and feminine designs provided the perfect compliment for Elaine Welteroth's fearless expression. As a prominent voice in fashion and culture, Welteroth's collaboration with Sabaji encapsulated the echoing of the theme's call for fashion's reawakening. 

In the case of Samantha Barry, the Editor-in-Chief of Glamour Magazine, our focus was on magnifying her influence within the realm of journalism while exuding glamour and sophistication. The Atelier, under the creative direction of Jimmy Choo, presented the perfect marriage of timeless elegance and modern allure. Samantha's choice to wear The Atelier underscored her status as a trailblazer in the world of media. 

Were there any notable fashion objectives that navigated your approach to this year’s Met Gala? 

Navigating this year's Met Gala was a journey guided by a myriad of fashion objectives, all of which were intricately woven into our approach from start to finish. Central to our strategy was a steadfast commitment to honoring the theme while embracing the dress code, ensuring that each ensemble exuded a timeless allure infused with the ethereal beauty of the Garden. Take Samantha's look, for instance, where the dress was not only a nod to the theme but also drew inspiration from Shakespearean times, embodying a profound reawakening of art. This approach resonated deeply with the exhibit's ethos, seamlessly synchronizing with its narrative and purpose. Meanwhile, working closely with Gaurav Gupta presented a unique opportunity to explore the fusion of fashion and sculpture. Through numerous consultation calls, we meticulously crafted a design that reflected Gaurav's signature aesthetic—a blend of sculptural elements infused with the delicate beauty of a melting flower. This collaborative process underscored the importance of authenticity, ensuring that every aspect of the ensemble remained true to both the talent and the designer's vision. Ultimately, our approach to the Met Gala was driven by a commitment to authenticity and creativity, allowing us to craft ensembles that not only celebrated the theme but also embodied the essence of our clients and their respective journeys in the world of fashion. 

As a South Asian and Indian creative who is used to pushing the boundaries of reality, how did you step beyond the Met Gala theme and challenge the narrative with your clients? 

It was both a challenge and an opportunity. Working alongside such versatile creative minds, we collectively challenged ourselves to transcend the conventional and present our best work and craftsmanship to the world. It was about more than just creating ensembles; it was about using ourselves as vessels to manifest our most extraordinary visions—a process that led to historic moments of artistry and fantasy on fashion's grandest stage. I am really grateful and blessed that I have the opportunity to work with such versatile creative minds. 

How has space shaped your approach to creativity within luxury? Likewise, how has the constant progression of time done the same? 

My creative process has always been rooted in authenticity, drawing inspiration from within and resonating with my own unique creativity. Continuously seeking knowledge and understanding is essential; it allows me to deepen my craft and express my creativity more profoundly. Moreover, I recognize the importance of adaptability and strategy in creative endeavors. Not every approach works universally; it's crucial to tailor strategies to each unique project or client. This adaptability ensures that my creative vision remains fluid and responsive to the ever-evolving landscape of luxury. Furthermore, in a world where time seems to accelerate incessantly, understanding the essence of true luxury becomes paramount. It's not just about opulence and extravagance but about timelessness, craftsmanship, and the pursuit of excellence. 

As a business owner, there is a level of personality and confidence that needs to take charge. How has personality illustrated itself in your creative direction? Is there a specific moment that felt as your most personal direction-wise? 

My journey through art and fashion, beginning in childhood, has profoundly shaped my personality and approach to creativity. Each moment spent immersed in design, gaining knowledge, and staying true to authenticity contributes to the unique personality that defines my creative direction. While there isn't one specific moment that stands out as the most personal direction-wise, seeing my work come to life is always deeply meaningful. Whether it's witnessing a design on display or celebrating the success of a brand-building initiative, each instance is a culmination of brainstorming, creativity, and effort—a testament to my personal dedication and vision. These moments remind me of the significance of my journey and reaffirm the importance of infusing my personality into every aspect of my creative endeavors.