Maurice Lacroix and Mahindra Racing are continuing to work closely in 2023, unveiling the new Aikon #tide Mahindra. The Swiss watch brand has been collaborating with Mahindra Racing, the only Indian Team in the ABB FIA Formula E World Championship, the world’s first all electric street car racing series, since 2020. The Aikon #tide Mahindra reflects both brands’ commitments to the environment, with the watch and its’ user-friendly packaging using 17 recycled plastic bottles.

The watch features the team’s race colors, and a dial with the team’s logo. Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON #tide Mahindra is a further demonstration of our shared commitment to the environment. Like Mahindra Racing, we tour the globe, operating in urban settings. Both brands strive for success, whether that’s competing on race tracks in various cities or making urban watches for competitive souls, but most important of all, we both believe in innovating for a brighter, greener future.” The watch is now available to purchase.