The latest collaboration between Hiroshi Fujiwara and Moncler, MONCLER x FRGMT releases today was inspired by a postcard received by Moncler from a 1974 Montblanc expedition, expressing gratitude for Moncler’s provision of high-performance outfits for the expedition crew. The collection prominently showcases imagery from the postcard and incorporates the trail outline used by the mountaineers, serving as a tribute to Moncler's fundamental essence.

Fujiwara is one of the longest standing members of the Moncler Genius roster, known for multi-medium work that pulls from and reimburses the niches of popular culture. Fujiwara's preference lies in a minimalist vocabulary of clean forms, vibrant hues, and understated intricacies. He exclusively unveils items that align with his personal taste, exuding a self-assuredness that resonates with his followers and elicits a strong response.

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Fujiwara meticulously refines Moncler's iconic essentials, offering fresh perspectives and blending utilitarian design with technical mastery in seemingly ordinary pieces that hold delightful surprises within. At the heart of the collection, the varsity jacket takes center stage—a beloved style cherished by Hiroshi since the 1980s, now reinvented for a contemporary Gen-Z audience. Each varsity jacket possesses a distinct serial number, ensuring its one-of-a-kind status. This collection harmoniously melds timeless elements with youthful vibes, featuring houndstooth patterns adorning puffer jackets in striking black and white or a captivating matte-shiny black, while high-definition floral prints bloom across both puffers and vests.

This collection, available in selected Moncler boutiques and moncler.com on June 8th, introduces a fresh rendition of sophisticated functionality–characterized by a subtle yet assured demeanor. It unites two familiar realms, exemplified by a novel logo design where the FRGMT lettering gracefully occupies the center of a divided Moncler emblem—a symbol that encapsulates a harmonious and enduring alliance. We sat down with Fujiwara to discuss the new collection, various sources of inspiration, and artistic philosophy. 

When did you first find your affinity for fashion and design?

I starting to get interest to fashion and design thanks to my older sister, I guess I was around 10 years old.

How does your pioneering in Harajuku fashion and music background still influence you today as a designer?

I would say that it still influences me today in many different ways.

What is it like introducing this subculture to a new generation?

I was not my intention, I usually focus on what I'm interested in, without really thinking about the impact it could have. However, I’m happy that new generation is interested in it and that I have contributed in some way.

What inspired the MONCLER x FRGMT collection? How did you approach the canvas when creating?

With every Genius collection, I always try to draw inspiration from the Moncler’s archives. This season, a particular postcard stood out to me. It’s nostalgic and the shapes of mountains were interesting to me so I decided to draw an outline and use it as the graphic.

What sentiments and memories do varsity jackets hold for you? What feeling were you hoping to bottle up when designing these very special pieces for the collection?

Throughout the years, I’ve always liked the varsity jacket regardless of my age. It’s a diverse and genderless piece. It's nostalgic to many, yet relates to younger kids too. I think I’ve produced many things in the past and for some reason I’m still making new ones.

How does your personal philosophy and ethos align with Moncler?

I think Moncler is forward thinking, always looking for new ways to showcase creative ideas, The Art of Genius event that took place in London last February is a good example. They always surprise me.

How do you define and express confidence?

For me it’s very simple, I express what I like.