Marking the 50th anniversary of Italian jewelry designer Elsa Peretti’s arrival at Tiffany & Co. in September 1974, the brand unveiled a new addition to the collection on September 3rd — the Elsa Peretti Bone cuff. As part of the “With Love, Since 1837” campaign, which debuted earlier this year, the cuff is a true celebration of craftsmanship, heritage, and love.

To commemorate this milestone, Tiffany & Co. will debut special pieces across 2024 and into 2025, bringing back some of Peretti’s most beloved designs, now enhanced with exceptional gemstones and striking proportions, including exclusive pavé diamond Bone cuffs. A timeless icon since its debut 50 years ago, the 18K gold Bone cuff is distinguished by its elegant asymmetry and fluid contours that beautifully highlight the wrist. Originally designed in 1970, the Bone cuff remains a revolutionary vision. Meticulously sculpted to fit both the left and right wrists, the cuff seamlessly merges to become “one with the body.” It’s timelessly modern, and this iconic piece can be worn alone or as a pair. 

As relevant today as it was upon its introduction, Peretti’s revolutionary design remains a powerful blend of femininity and an effortless sophistication. The new collection’s theme is an ode to the playful genius of Gene Moore's iconic window displays. Imagine a floating hand, elegantly poised, capturing the essence of Peretti's signature modeling grace. This whimsical gesture comes to life in the campaign imagery, where a delicate ladybug perches on the index finger — a subtle nod to the unforgettable Bone cuff advertisement, immortalized by Elsa’s dear friend and legendary photographer, Yasuhiro “Hiro” Wakabayashi.

Every piece in this collection resonates with Peretti's timeless creativity, celebrating her legacy as one of fashion's most influential and visionary artists. With over 55 designs, the Tiffany & Co. x Elsa Peretti Bone Cuff collection is available for on Tiffany.com but also in-person at select stores.

Photos courtesy of Tiffany & Co.