For the first time in six years, Victoria's Secret made a dazzling comeback, reclaiming its reputation for blending high fashion with entertainment in unforgettable style. On October 15, live from New York City, the legendary Victoria’s Secret Fashion Show returned to the runway, delivering all the glamor, drama, and excitement fans have come to expect — wings included (and yes, no real feathers were used this time). The star-studded model lineup featured runway legends and rising stars alike, including Anok Yai, Alex Consani, Ashley Graham, Bella and Gigi Hadid, Imaan Hammam, Irina Shayk, Valentina Sampaio, and even supermodel icon Kate Moss, making her VS debut. Adding to the nostalgic allure, even Tyra Banks returned to the runway.

Proving that this year's show was more than just about fashion, it was, for the first time, amplified by an all-female musical powerhouse featuring Cher, Tyla, and LISA, highlighting the brand’s evolution. From signature bras and lingerie to luxe athleisure, sleepwear, and swimwear, the show wasn’t just about what they sell — it’s about who they are today: a modern brand that fuses fashion, femininity, and unapologetic flair. And with the added bonus of award-winning fragrances and body care, Victoria's Secret keeps everyone hooked long after the runway lights dim.

On a mission to empower women by offering products that inspire self-love, sultriness, strength, and ultimately, sexiness, Victoria’s Secret is leveraging its brand to foster a deeper sense of connection and embrace the diversity of women's experiences. Continuing to push boundaries and stay in step with its audience, the return of this year’s VS show transformed into a digital phenomenon. Streaming live across Instagram, YouTube, and TikTok, VS brought the event to the world in real time and, for the first time, made it free to US viewers on Amazon Live via Prime Video.

The show wasn’t just a fashion spectacle — it was an interactive shopping experience. As the unofficial kickoff to the holiday season, viewers could shop the runway in real time, with every look linked directly to shoppable products available on Victoria's Secret's website, app, select stores, and Amazon’s Fashion storefront. This seamless blend of fashion and e-commerce allowed customers to “get the look” like never before, turning the fashion show into an immersive, shoppable event accessible to everyone, everywhere.