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Iconic lingerie house [Agent Provocateur](https://www.instagram.com/agentprovocateur/) is launching its first-ever campaign to feature the strength of female athletes. The athletes featured in the campaign include: [Queen Harrison](https://www.instagram.com/goqueengo/) (USA Hurdler), [Alysha Newman](https://www.instagram.com/alyshanewman/) (Canadian Pole Vaulter), [Georgia Mae Fenton](https://www.instagram.com/_gmfenton/) (Team GB Gymnast), and [Sasha Digiulian](https://www.instagram.com/sashadigiulian/) (USA Climber). The SS20 campaign, titled _Play To Win_, is meant to celebrate the potential of the female mystique by demonstrating the duality of strength with effortless grace & magnificence in motion. Agent Provocateur describes the campaign as such: “Agent Provocateur’s Spring Summer 20 campaign is about bringing women together who are outstanding in what they do. We wanted to hero the magnificence of their sports and body confidence and how wearing Agent Provocateur can make you feel great.” The new line is set to be released on March 9th on Agent Provocateur’s [website](https://www.agentprovocateur.com/us_en).