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 During the last decade, makeup has emerged as an art. Just a couple of decades ago, make-up was not as popular among women as it was often regarded as some kind of superficial beautification. With time, the art of makeup has achieved its due recognition across all media platforms, especially digital media. Makeup artist and influencer Ani Goulayan is one of the pioneers of this art form. She followed her passion for makeup before it was a respected profession. Presently, she owns her personal brand "Vanity Makeup". Ani specializes in contouring make-up and now enjoys a huge fan following on TikTok and Instagram. Ani Goulayan realized her passion for makeup in 2006 when she was only 16. Apart from the world of glamor, makeup was demeaned for being artificial. It was not an option to pursue as a career. Women in those days used minimal to no makeup to avoid being judged. initially, Ani had to deal with loads of criticism for her passion for make-up. She was criticized for her interest in something that was a social disgrace. Negative comments and others' opinions weighed down Ani's will for a brief period. She started pursuing her academic degree in a subject that hardly interested her. After that, Ani also tried working a 9 to 5 job in the banking sector. She has also tried her hands in jewelry making but all were in vain. These jobs might have met the social standards of a respectable career, but it was not fulfilling for Ani. After a period, she returned to pursue her career in makeup. Thankfully, by then social media had already become a growing platform for budding talents. It made things easier for Ani as she was able to showcase her finesse to millions of like-minded people. Gradually she became a master of contouring. The perfect blend of shades to enhance the jawline and cheekbones is Ani’s area of expertise. This brought her lots of appreciation from people around the world who wanted to learn the art of contouring from Ani. In 2014, Ani started her online makeup tutorial to help women get a flawlessly chiseled jawline. It was a one-day course attended by over 100 people from different parts of the world. Ani continued her one-day crash course until 2015 when she decided to take it to the next level. In 2016, Ani founded her makeup school called "Vanity Makeup". The school offers online masterclasses to students where they can watch and learn directly from Ani. She offers detailed video demonstrations that cover 25 crucial topics on make-up. This includes both fundamental and professional level training with certification for completing the course. After the exponential success of “Vanity Makeup School,” Ani launched her personal cosmetic line in 2020 under the brand name “Vanity Makeup”. The make-up includes exclusive eye shadow palettes and perfectly crafted contouring brushes. These products come in various hues to suit all types of complexions. After years of struggling to hold on to her passion for make-up, Ani Goulayan has finally accomplished her dreams with “Vanity Makeup”. She wants to continue her journey for many more years and take her brand to the global level helping women regain their confidence with a flawless look.