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fashion
BOSS celebrates Pride Month with capsule collection

Written by

Joshen Mantai

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This Pride Month, BOSS is celebrating the LGBTQIA+ community, creating a capsule collection in support of ILGA World, a global federation of more than 1,700 organizations from over 160 countries and territories campaigning for equal rights for LGBTQIA+ people.

The new capsule collection features Pride flag colors and slogans on unisex style essentials, from classic T-shirts to hoodies to body wear.

The special Pride campaign features actor, writer, director, photographer, and activist, Tommy Dorfman, and Peter Zurkuhlen, who is Chief of Staff of Get Help and programming board member of the Los Angeles Chapter of StartOut, which celebrates LGBTQIA+ entrepreneurs.

Chief Brand Officer of HUGO BOSS AG, Ingo Wilts, remarks, “We are proud to partner with ILGA World, an organization that has been fighting for equal rights for more than 40 years. As a company, we want to support causes that contribute to an inclusive society, and that’s what stands behind the message ‘Love for all.’ All of us can make a difference.”

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