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Flowers and stars were out in force to celebrate Alessandro Michele’s first fragrance launch for Gucci, called "In Bloom". PS1 was transformed into a lush and luxurious garden for the occasion, which was attended by a litany of the famous and fabulous: Hari Nef, Petra Collins and Dakota Johnson, LCD Soundsystem, and the cover-star of or forthcoming issue, Lana Del Rey. Smooth tunes were supplied by Goldfrapp, who was introduced as “music you most likely had sex to”. All left refreshed and florally enlivened, the scent of "In Bloom" wafting into the warm Spring air. See the sights in the gallery below. [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853723473-1N49B9RK4FK33A89JMKS/A%24AP+Rocky+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853721451-HFMHK719JDAZAVIG6M4G/A%24AP+Rocky%2C+Juliana+Huxtable+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853734769-ALPZ3ZDLQ1O3N6AK57LV/Alessandro+Michele+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853746908-WQWTNRYXR1EXD0QE4U53/Alison+Goldfrapp+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853749265-NEV2EM51EY0FL7T9MN46/Briana+Lance+-+Gucci+Bloom+Launch+Event.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853759092-LAPS93F13YA74IQ9M5UU/Carlotta+Kohl+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853762899-78RKW7WLT2LNHD0T7W7N/Chloe+Wise+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853772425-RZNAF97HPU9BKP6F1THO/Cipriana+Quann%2C+TK+Quann+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853787670-46ZQ2BAU1LVJNLA4H5DF/Cleo+Wade+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853789808-AOXIO3G762B745FEZEOF/Cleo+Wade+at+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853800284-C7MF10PP8YOF1B798114/Cleo+Wade%2C+Soko%2C+Hari+Nef+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853812669-FKFPGT49IC1W5AB82G7T/Dakota+Johnson+at+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853815784-3T86T03OMBFYZHVMCY1K/Daniel+Lonnstrom+%26+Chloe+Wise+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853823184-BU6JZ7W8F6CCWU5PBI7N/DJ+Juliana+Huxtable+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853829154-XLKHYPM5TE0BOR00P8TK/Eric+Buterbaugh+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853836024-BA2ILGO69RVKSY1QSOFZ/Glen+Luchford+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853861015-65O7D30Q50OMT95HAK64/Goldfrapp+-+Gucci+Bloom+Fragrance+Launch+%286%29.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853868872-8XDR4PPXV5IAVMTQ2GEA/Goldfrapp+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853874178-I8XPTEET4GPDQ4MNTLEP/Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853881014-GSUXI6A5IEZZTZ7PA7WB/Hari+Nef+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853885905-XR4PBTDTIRM1RO5QL42W/Hari+Nef+%26+Odessa+Young+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853888764-PSCUVGI6OJAKT80FOP9M/Hari+Nef%2C+Alessandro+Michele%2C+Petra+Collins+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853899398-YJ68YP78TSUAAZ11DOR4/India+Salvor+Menuez+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853899611-2I2BD11HZHHW6ZZCW55T/Jazmin+Grimaldi%2C+Ian+Mellencamp+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853911702-54VYGK2VWK3ZD0N4ZHNR/Jiajia+Fei+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853912356-TJ75DZH1MFDRNZ384YQE/Jonah+Reider+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853925307-2L9MH1OCJO540TF06GKL/Lana+Del+Rey+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853924077-F25H4Y2VKCITZ56RV123/Lana+Del+Rey+%26++A%24AP+Rocky+at+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853936566-4Y2ETFY53PQXTN4LTU2N/Laura+Love+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853938533-EXSVNVTP9LP1APFFZD22/Maggie+Rogers+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853949937-V27FMEJUD6XJYBY5UUK3/Miles+McMillan+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853951335-RG2VF11138DUBZ510027/Odessa+Young+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853963171-M34VX26N3CZKFI6DGO6S/Petra+Collins+-+Gucci+Bloom+Fragrance+Launch.jpg) [](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1493853970990-REKUFYEFA8G21TSTZR1Y/Petra+Collins%2C+Dakota+Johnson%2C+Alessandro+Michele%2C+Hari+Nef+-+Gucci+Fragrance+Launch+%282%29.jpg) #block-yui\_3\_17\_2\_1\_1493830722516\_350597 .sqs-gallery-block-grid { margin-right: -6px; } #block-yui\_3\_17\_2\_1\_1493830722516\_350597 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