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Gucci Arcade | Gucci, Meet Video Games
[Gucci](https://www.gucci.com), long known as one of the premier fashion brands in the world, has decided to conquer a new industry: video games. Well, sort of. Gucci Creative Director Alessandro Michele has always had a vision of innovative and eclectic storytelling, and the birth of the _Gucci Arcade_ feature in the Gucci App is but another brilliant creative foray.
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957892108-1OPOXTDMH8NEWWNEOQK8/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%284%29.png)
Gucci Ace, _Gucci Arcade_
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957886502-77BP80TIP4WYHUSN27OD/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%282%29.png)
Gucci Ace, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957878610-BDR93DNMYBHOLUVTI282/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%282%29.png)
Gucci Ace, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957875481-N530FXVLQY7S3UBL27L3/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%281%29.png)
Gucci Ace, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957890032-WSVPSW99KSMNGUUG724N/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%283%29.png)
Gucci Ace, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957874774-GITY8UJP9L71MWG7VZP1/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%281%29.gif)
Gucci Ace, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
* [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade)
![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957894744-JH9QUR4ACRQPJR0DHA0J/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%286%29.png)
Gucci Bee, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957893535-NQJOGX4IGKDMO0UVV485/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%285%29.png)
Gucci Bee, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957895933-ELZ5V8L8KIA6LFC7PNLK/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%287%29.png)
Gucci Bee, _Gucci Arcade_
* [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
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* [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade)
_Gucci Arcade_ includes two games: Gucci Bee, where the player must navigate the titular bee through maze levels, and Gucci Ace, inspired by table tennis. The games are stylized to reflect the past and future of video games, respectively. More additions to _Gucci Arcade_ will arrive in the coming months.