-

Moët & Chandon X Pharrell Williams | Limited Edition Birthday Collection

Infusing Parisian Flair Into the Birthday Ritual

Written by

Julia King

Photographed by

No items found.

Styled by

No items found.
No items found.
Photo: Anthony Seklaoui

Perhaps inevitably, the shine of birthdays tends to dull as years pass by. The anticipatory zeal of the day — once manifested by carefully-curated parties and festivities — is clouded by adult demands and responsibilities. Only when the lights dim, the music turns up and — potentially most crucial — the champagne begins to flow, does the weight of everyday life slip off and the celebratory spirit ushers one into another year of life. 

Moët & Chandon’s Limited Edition Collection, made in partnership with Pharrell Willians, aims to not only inspire this feeling, but make one’s birthday center stage. Their joint vision reimagines Moët & Chandon bottles with rich colors, pearl lettering and striking bows, tying in elements of the champagne maison’s history. Williams, considered a creative visionary, infuses a sense of energy and taste in the collection that is evident across his own songwriting, producing and creative direction. 

Photo: Anthony Seklaoui

The collection presents limited edition bottles that don’t just accompany the celebration, but define it. The Brut Impérial — Moët & Chandon’s principal champagne — is redressed in Gold, Midnight Blue and Deep Red, while their Nectar Impérial Rosé shines in white. The bottles’ usual red royal seals are transformed with pearled monograms of Williams’ initials that accentuate the regal nature of the collection. 

Photo: Anthony Seklaoui

At the heart of this regimentation is The Jewel Masterpiece, a bottle wrapped in mirrored chrome and adorned with an oversized bow featuring 7,130 pearled beads. Embodying French chic, the bottle sits in a wooden case decorated with Williams’ signature. Only 30 of these unparalleled bottles exist, a testament to the detail poured into each piece — one can find them through the Moët Hennessy Private Sales service, in the Epernay boutique and at select Moët & Chandon Bars. 

The limited edition collection is now available at pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea and Japan, allowing birthday-goers around the world to get a slice of the collection’s timeless magic.

Photo: Anthony Seklaoui
No items found.
No items found.
#
Moët & Chandon, Pharrell Williams, Detox, Julia King
PREVNEXT