Get ready to embark on an exhilarating sensory adventure with the launch of the MCM Fragrance Collection—a celebration of personality and individuality that’s as bold as you are! This collection lures you into a galaxy of scents where luxury meets playfulness, making every spritz a memorable expression of your unique story. Inspired by MCM’s beloved leather animals, this collection features four enchanting Eau de Parfums that embody the spirit of strength, whimsy, and delight. Sung-Joo Kim, Chief Visionary & Sustainability Officer, and Chairperson of MCM Group remarks: "Our new MCM fragrance collection celebrates individual uniqueness and the sartorial spirit of the Digital Nomad, inspired by our heritage. Each scent brings joy, love, and a reminder of the beauty that pets, and nature’s wonders bring to our lives.”

Each bottle in this collection is a miniature work of art, adorned with charming characters that bring a playful twist to fragrance wearing. From the fearless MIGHTY BEAR to the sweet and sassy DARLING DOXIE, these delightful figures add joy to your daily routine. And let's not forget the dazzling golden accents that sprinkle a little magic into every moment! MCM has teamed up with renowned perfumers from DSM-Firmenich to create these four extraordinary scents, each crafted from sustainably sourced ingredients, making them fabulous and eco-friendly. With an emphasis on layering and experimentation, these fragrances invite you to get creative and discover new facets of your personality.

MIGHTY BEAR kicks things off with the zesty brightness of bergamot, wrapped in a cozy embrace of vanilla and sandalwood—an aromatic salute to resilience and strength. Principal Perfumer Sophie Labbé shares, “For MIGHTY BEAR, I was motivated to create a fragrance infused with strength using powerful ingredients that tell the tale of inner resilience.” Meanwhile, the JOLLY RABBIT brings a burst of energy with lively notes of orange and neroli, inviting you to rediscover that childlike spark we all have inside. “I aimed to craft a scent brimming with sparkling ingredients, a true celebration of the exuberance, positivity, and vitality that life has to offer.” says perfumer Alexandra Monet.

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Moving on to CHARMING PUP, effortlessly capturing your charm and confidence, blending rose and cedarwood for a captivating scent that feels like a hug from your bestie. The orris adds a sophisticated touch, making it ideal for both casual and formal occasions. Last but certainly not least, DARLING DOXIE is a heartfelt tribute to loyalty, with its soothing blend of ylang-ylang and chamomile. It’s the kind of scent that makes you feel instantly at ease, like a hug from your bestie.

To amplify the fun, MCM is eager to present you with the After Hours campaign. A magical night within the MCM store where the beloved leather animals come to life, setting off on whimsical adventures that showcase their unique personalities. With the wonders of CGI, these characters will lead you on an adventure you won’t forget! Jean Madar, Chairman and CEO of Inter Parfums Inc., captures the brand's essence perfectly: "The MCM Collection captures the bold essence of the brand. It’s where tradition meets innovation, and every fragrance in the collection is designed to inspire individuality and self-expression. MCM is all about dynamism, and that’s reflected in these scents. We're excited to bring this collection to life, giving our consumers a distinctive fragrance experience that blends luxury with a sense of adventure."