How many of us look in the mirror and see our inner demons? The things we want to fix? The traumas we suffered, even 20 or 30 years ago as kids? Some of those wounds are visible, but many are not.
In a world where the morals of a company are becoming paramount, where the right words here or the wrong words there can make or break a brand, a new company is rising. Kill Crew has set itself an ambitious mission for a fashion company – to help its customers win their inner battles while looking fabulous.
Who is Kill Crew?
Founded by designer Colton Dobson in 2019, Kill Crew has a different perspective. We’ll get to the mission in a moment, but first, let’s look at the company. It now boasts over 150,000 social media followers.
That kind of quick success gets you noticed. It’s called brand endorsements and sponsorships with high profile sports stars, musicians, and influences such as Chase Edmonds, TimTheTatman, Nick Diaz, Travie McCoy, ZillaKami, and Montana Love.
Defining the Inner Victory
Kill Crew’s mantra is to defeat negativity. This means overcoming a wide range of inner demons and mental health problems that affect people of all stripes, backgrounds, and professions, whether they work out, follow MMA, or not.
Some of the areas they focus on include (numbers for America only):
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PTSD (approximately 15 million adults)
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Anxiety (40 million people)
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OCD (2.5 million people)
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Sleep disorders including insomnia (70 million people)
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Phobias (19 million)
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Eating disorders (29 million)
These are big numbers, and dealing with them is complicated and impossible for a fashion brand. However, each individual is fighting their own battle against their challenges. Many people will suffer from multiple issues – sometimes at the same time or others at different times.
Looking good is a small part of it – the shell often reflects the insides. However, promoting a can-do, fighting spirit is instrumental in taking the first steps towards that victory. Wearing clothes, you tie to that fight to ultimate success is a vast psychological sword in your armory. This brand understands this and promotes awareness and access to mental health while promoting a can fight ethos key to many who have been stuck with their inner demons for a long time.
The sky’s the limit
It wouldn’t be the 2020s without a company trying to cross platforms and make a real-world difference. So despite being a new company, the Kill Crew is expanding aggressively. Fueled by their mission, they plan to continue slaying their customer’s inner demons.
How so? In 2022, the company will branch out from fashion and advocacy and open gyms. These won’t just be any ordinary gyms. However, each one will provide free access to mental health experts. Combining physical workouts with mental health, each customer is better equipped to overcome their inner demons and become victorious.
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