UK Fashion House AllSaints debuted their signature fragrance collection on October 3rd, 2024 in Beverly Hills, which included three unisex scents which were inspired by the brands designs and fabrics. Joined by a slew of young Hollywood talent and influencers, the brand also showcased their new Fall collection. DJ Zen Freeman was on hand curating perfectly paired beats all evening.

Shoreditch Leather was inspired by the beauty of an AllSaints leather jacket. Ravaged Rose is a vibrant, provocative and floral scent. The Sunset Riot scent is a floral, amber wood which creates an utterly intoxicating fragrance.  

Throughout the evening, guests and talent sipped on delicious non-alcoholic Caliwater cactus water, N/Agroni, Stella Artois non-alch Belgian Lager, San Pellegrino Mineral Water, Voss Artesian Water and alcoholic cocktails were served featuring El Cristiano Tequila and Wiseman Bourbon.

Notable guests in attendance at the AllSaints Fragrance launch included a room of talent dressed in the latest AllSaints Fall styles creating a runway in and of itself. Actor Oliver Trevena (Paradox Effect), actress Jackie Tohn (Nobody Wants This), actress Laysla De Oliveira (Lioness), Austin North (Outer Banks), Chantel Jeffries, Harry Goodwins (The Gentleman), Adelaide Kane (Greys Anatomy), Kayla Ewell (Vampire Diaries), Marta Pozzan, Sterling Beaumon, Harry Jowsey (Perfect Match), Jonathan Keltz, Tanner Novlan, Jesse Metcalfe, Andrew Matarazzo, Hayley Law, Claudia Lee, Mia Challis (Outer Banks), Jessica Belkin (Pretty Little Liars), Gabriel Chung (May December), Lisa Yamada (Little Fires Everywhere), Hunter Clem, musician Bailey Spinn, influencers Paul Fino, Chase Keith, Carrington, Joey Graceffa and Troy Juliano Zarba, artist

Crime by Design, Benjamin Holtrop, Spencer Falls, Eyal Booker, Justin Assada (Perfect Match), Jordan Huxhold, Fabian Arnold, influencers Michelle Kennelly, Ethan Gaskill and Argjira Berisha, IMG models Norbi Novak, Natalia Shadle, Inez Valencia, Christopher Lima, Jenny Watwood, Dimetri Hogan, Nanabah Grace, and Asher Yelo.

More on the three new scents debuted by AllSaints:

Shoreditch Leather

Primal, Sensual, Leather 

Inspired by the beauty of an AllSAints leather jacket, we created a fragrance with a Leather Accord that has a gradient effect, moving from light to dark tones. The scent starts with the fresh and spicy scent of Elemi, which has a lemon-pepper armona. When combined with Saffron, it creates a suede-like texture. The Leather Accord is then blended with a veil of jasmine, and as the fragrance dries, a variety of luxurious woods come together creating the perfect balance of effortless chic and rebellious energy.

Ravaged Rose

Vibrant, Provocative, Floral

The rose is considered the most noble and iconic flower in the world of perfumery. With its various colors, facets and moods, the perfumer aimed to create a rich and full-bodied version of the rose by adding brushstrokes of spice, lushness, amber and woods. The result is a scene that is both feminine and masculine, with a hint of sexiness and edginess that is truly unforgettable.

Sunset Riot Intense

Addictive, Explosive, Amber

This intense elixir is a new version of the well-loved SUnset Riot. It takes all the addictive and qualitative elements from the original and amplifies them even more. Explosive Pink Pepper creates a tingling sensation, followed by sensual Orange Flower and Night Blooming Jasmine. The blend is grounded with Cedarwood, seductive Amber, and textured Musks to create an utterly intoxicating fragrance.

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