Von Dutch, a symbol worn by tastemakers for over two decades, teamed up with Barlou Soho to throw an unforgettable fashion week party, cementing its consistent dedication to subculture, expression, and rebellion from the 2000s to the present day. What began as a brand famous for its trucker hats and graphics has become more than just clothing and accessories, morphing into an it-girl symbol, largely thanks to the Y2K resurgence and the ever-infamous Brat-girl summer.

In attendance were trendsetters, fashion icons, and up-and-comers, including Lily Chee, Jordan Daniels, Anaa Saber, Carla Perlmutter, Tyrell Hampton, and Faith Jaggernauth. On the decks were Tommy Gold, Zoe Gitter, and fashion world favorite Luka Sabbat, providing groove for the night and further reiterating the brand's dedication to its subcultural roots. The party celebrated Von Dutch’s dedication to fusing its roots with innovation. Celebrating the brand's resurgence of pinstriping, Von Dutch pushes beyond its logo by returning to its iconic symbols of expression and individuality.