Last Wednesday, H&M hosted the it-girl party in celebration of their SS25 bohemian collection in collaboration with LA-based collective TUNNEL. The festival-style, 3-stage party, featured artists like Doechii, Robyn, Jamie XX, and Pinkpantheress. The guest list was just as fabulous as the lineup with Alex Consani, Gabbriette, Barbie Ferriera, Tyla, and more making an appearance dressed in H&M. The festival set the intention to pay homage to LA culture and its longstanding impact on fashion, art, and music. 

The festival was open to the public via social media sign-ups, making this event an inclusive experience for fans to see this star-studded lineup. Its accessibility gave the LA community a chance to come together and celebrate the city's resilience. “Last night was really special,” said Doechii, “The energy was just right, the vibe was EVERYTHING,” she added. The event brought together emerging stars and iconic figures to further its commitment to uplifting talent. The festival also featured LA food staples like In-N-Out, Pink’s Hot Dogs, and Kogi BBQ Tacos. 

This is a continuation of a hopefully regular occurrence from H&M. The brand began throwing open-access events last year and has since then hosted events in New York, London, Paris, and Stockholm. The LA event surely solidifies the importance of accessible events that allow people to hear great music and be with their communities.