Armadillo celebrated its arrival in Los Angeles this past week, rolling out the red carpet to toast their new showroom in the La Cienega Design Quarter. The LA outpost marks the sixth showroom for the Australian brand's exquisitely crafted rugs. “We want this destination to be a creative hub for designers and their clients. The layout is conducive to visual and tactile exploration in a calm and inviting setting," shares co-founder Sally Pottharst.

The showroom also  feature's Armadillo's new Petra Collection, the brand's first dive into the world of berber-style rugs, the brand displays their modern take on the traditional Moroccan design of luxury, fit for its new flagship in the City of Angels.

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