In a remarkable collaboration, BORN X RAISED has joined forces with the Los Angeles Fire Department Foundation for the launch of the “City Above Self” collection. This limited-edition release goes beyond mere apparel; it serves a vital purpose—every purchase directly contributes to funding essential life-saving tools and equipment for the LAPD.

This collection reflects the deep roots of BORN X RAISED in West Coast culture, showcasing the Snooty Fox pieces—t-shirts, hoodies, and snapback hats. These items pay tribute to the iconic LA landmarks, symbolic of the rich history and rebellious spirit that define Los Angeles. Accompanying these nostalgic designs are the “City Above Self” tees and crewneck sweatshirts, which encapsulate the heart of the campaign: prioritizing community over self. Through this message, the collection channels the grit and pride inherent to LA, while the snapbacks crystalize the brand’s signature style.

The imagery of the campaign was captured by Nori Rasmussen-Martinez at the Station 20 on Sunset Blvd, perfectly encapsulating the raw, authentic essence of the city. The visuals not only highlight the stylish pieces but also anchor the collection in the vibrant landscape of Los Angeles—a city synonymous with resilience and community. 

This collection transcends mere fashion, embodying a meaningful message that resonates deeply. Each item purchased contributes to the LAFD’s unwavering dedication to protecting the communities we hold dear. For a limited time—just four days, from Thursday to Monday—you have the chance to showcase your support in style.

By embracing the ethos of “City Above Self,” wearers can truly represent what it means to be a part of Los Angeles. This is more than merch; it’s a commitment to the city and its heroes.

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