Chloé welcomes its newest collection for the Winter 2024 season that comes from a quite personal, emotional place. Chloé is about a feeling that is natural, that connects to creative director Chemena Kamali’s first feeling when she started at Chloé 20 years ago. For her – it is the woman’s spirit. The energy of the girl that is radiating warmth, the glow and the way she just simply is herself. This inspired Kamali to return the brand to its inevitable roots — going back to the late 1970’s era of the house that she feels a connection to.
This is represented in the brand’s silhouettes that contain contrasting proportions that flow freely, allowing an ability for the Chloé woman to feel instinctive in their female energy. Honoring the spirit of Gaby Aghion who founded the house more than 70 years ago – provides a sense of nostalgia and direction into what it feels right. Like following your intuition.