CNCPTS and Burton are thrilled to launch their Rabbit Hole Collection. Celebrating nearly three decades of partnership, the collection merges heritage and creativity, showcasing exclusive apparel, accessories, and limited-edition snowboards.

Drop 1 features 18 CNCPTS private-label pieces inspired by vintage Burton designs from the 1990s and 2000s, reimagining nostalgic graphics and motifs with modern craftsmanship. Drop 2, set to release on Jan 31, introduces three individually numbered snowboards: ‘When Pigs Fly,’ ‘Ugly Sweater,’ and ‘Holy Grail.’ Designed by CNCPTS Creative Director Deon Point and legendary artist Todd Bratrud, these boards bring iconic skate footwear stories to life for snowboarding culture.

This bold collaboration reimagines snowboarding through a skateboarding lens, setting a new standard for creative storytelling. Founded in 1996, CNCPTS is renowned for redefining contemporary fashion through innovative collaborations, while Burton, established in 1977, has been a leader in snowboarding culture with cutting-edge gear and a passion for adventure.