New York is a beacon for the gritty, focused, and fashion-forward creative. DKNY portrays as such in their latest Spring 2025 campaign, which focalizes cinema, specifically using iconic movies set in New York as inspiration for the spirit of the spring. In it, newly minted NYC resident Lila Moss takes in the city, as a resident cinephile and newest global face of the brand.

DNKY derives principles from the brand's archival essence by implementing timeless fashion and a modern spin. The campaign features the “DKNY est. 1989”  collection, which revisits the archives and is recapitulates pieces in a modern language. Lila's mother, Kate Moss, appears in the Donna Karan New York Spring 2025 collection, bonding mother to daughter; Donna Karan to DNKY. The brand draws originality from the youthful aura of the new generation's spirit.

What is cinema if not a commitment to authentic emotion? What is fashion if not a commitment to narrative? What is New York if not a commitment to community? Lila Moss is here in New York, dressed in DKNY, ready to to investigate.