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Etro | Men’s SS24 Collection

Etro explores the allegorical and arcane in new Men’s SS24 Collection

Written by

Annie Bush

Photographed by

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Styled by

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Marco De Vincenzo, creative director of Etro, recently stumbled upon a seventeenth-century era mystical text while perusing a bookshop in his hometown. The book– Cesare Ripa’s Iconologia– offers visual representations of a myriad of virtues, vices, and qualities, emphasizing the allegorical value of optics. Inspired by the arcane nature of the book, Etro’s new collection explores the meaning-making processes within fashion. The Spring/Summer Runway Collection offers swarming patterns, gently flowing fabrics that skim the body, and glittery accents which foreground the whimsy of the runway, the playfulness of the everyday.

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Etro, Fashion, Annie Bush
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